Viral Marketing Services in India

Viral Marketing is a marketing technique on the Internet that induces users or sites to pass on a marketing message to other users or sites that create a potentially exponential growth in the message's visibility and effect. Viral marketing has the tendency for messages to use "hosts" to spread themselves quickly just like a biological virus.

" Viral promotions can be in the form of video clips, advergames, interactive Flash games, brandable software, ebooks, images or text messages. "

This type of marketing depends on a high pass-along rate from person to person. The overall growth snowballs very rapidly, if a large number of recipients forward something to a large number of people or friends. The overall growth quickly fizzles, if the pass-along numbers gets very low. Hotmail is the best example of successful viral marketing. Now, Microsoft has owned this company Hotmail that promotes its service and messages in every user's e-mail notes.

In creating successful viral marketing programs, the goal of marketers is to identify people with high Social Networking Potential and to create Viral Messages that have a high probability of being taken by other competitor.

According to i2k2 Networks Pvt. Ltd., the individual or the people are not the greatest successes that spread "virally" among a huge audience, but those are the greatest successes that have content that can resonates with a key audience and can acts as cultural material for their own conversations. So, i2k2 Networks provides such type of contents that allow you to express yourselves through your message rather than having something inherent within the story or video.